3D product configurators for e-commerce and B2B sales
Let customers, dealers and sales teams configure complex products in real time. Virtenzo combines interactive 3D, product rules and business integrations in one browser-based sales tool.
Show the product, options and logic before the order
A Virtenzo configurator turns product variants into a visual buying experience. Users can compare finishes, dimensions and components, view the result from different angles, and continue with a configuration that reflects your actual offer.
Choose the sales scenario you want to improve
The same product logic and 3D assets can support online customers as well as sales representatives, dealers and showrooms.
For e-commerce
Help shoppers understand a configurable product before they order. Present available variants in real time and connect the experience with your product page, pricing logic, cart, orders and analytics where required.
- Real-time colours, materials, dimensions and options
- Browser-based experience on desktop, tablet and mobile
- Integration adapted to the store and customer journey
For B2B sales, dealers and showrooms
Give sales teams a consistent way to present complex products during meetings. Representatives can build a configuration together with the customer, save or share the result, and use it as an input for quotation and order preparation.
- Guided configuration during customer meetings
- Shared product rules across teams and channels
- Configuration summaries for the next sales step
From product data to a working sales tool
We adapt the implementation to your products, available source materials, sales process and technical environment.
1. Discovery and scope
We review the product range, option rules, target users, sales journey and required integrations. Together we define a practical starting scope and responsibilities.
2. Product assets and configuration
We prepare or optimise the necessary 3D models, materials and configuration logic, then adapt the interface to your brand and users.
3. Integration and launch
We connect the agreed systems, test the user journey, support acceptance and launch, and provide the documentation needed for ongoing operation.
Commercial terms and the final implementation scope are agreed individually after the discovery stage.
A configurator used in the furniture buying journey
“Customers can see the actual appearance of furniture colour options, which speeds up decision-making, reduces corrections and positively affects conversion rates.”
Estetica Home
The implementation shows how interactive product presentation can support customer choices while giving the sales process a clear visual reference.
Frequently asked questions
Can the configurator work with our existing website or online store?
Yes. The integration is adapted to your platform, product structure and sales journey. We confirm the available options after reviewing the current setup and the systems involved.
Can one configurator support both e-commerce and sales teams?
Yes. Product logic and 3D assets can be reused across customer-facing and sales-assisted scenarios, while the interface and integrations can be adapted to each channel.
What materials are needed to begin?
We normally need a product list, dimensions, photos or reference models, available colours and materials, option rules, brand materials and information about the required integrations.
How much work is required from our IT and product teams?
Virtenzo handles the agreed implementation. Your team provides access, source materials, product knowledge and the decisions needed to configure, integrate and approve the solution.
How is the implementation scope defined?
We define it individually after reviewing the product range, configuration complexity, source materials, users and integrations. This keeps the starting scope aligned with the actual sales process.
Discuss the right configurator for your sales process
Show us your products, users and current systems. We will identify a practical starting scope for e-commerce, B2B sales or both.