Configure complex products together with customers
Virtenzo gives sales representatives, dealers and showroom teams a visual way to guide customers through product options. They can configure the product in real time, verify available combinations, save the result and continue with a clear input for quotation or order preparation.
Why configurable products are difficult to sell through a sales network
When product knowledge is spread across catalogues, samples, spreadsheets and individual experience, every customer conversation can follow a different path.
Too many options to explain
Materials, dimensions, accessories and dependencies are difficult to present clearly using static documents alone.
Inconsistent configurations
Different representatives or dealers may interpret product rules differently, creating avoidable corrections later in the process.
A weak handover to quotation
Selections made during a meeting often need to be recreated before a quotation or order can be prepared.
A guided workflow from conversation to configuration
- Choose the product. Start with the relevant model, collection or product family.
- Configure it together. Change materials, colours, dimensions and components while the customer sees the result in 3D.
- Validate the selection. Product rules limit choices to the combinations available in the agreed configuration logic.
- Save and share. Keep a clear record of the selected product and use it in the next sales step.
- Continue to quotation or order preparation. Pass the agreed configuration to connected systems where included in the implementation scope.
One sales tool across assisted-selling channels
Sales meetings
Build a product together with the customer and keep the discussion focused on available choices.
Dealers and showrooms
Give partner locations access to the same product logic and visual presentation used by the internal sales team.
Remote sales
Prepare and share configurations during online meetings without relying only on physical samples.
Trade fairs and presentations
Present a wider product range through a browser-based configurator or a touchscreen kiosk.
Keep product logic consistent across the sales network
Approved product options
Represent the agreed dimensions, materials, components and dependencies in one configuration flow.
Reusable 3D assets
Use the same product models and materials across sales meetings, showrooms and other digital channels.
Clear configuration records
Save the selected product in a form that can support internal review, quotation and customer follow-up.
Connect the configurator to your sales systems
The configurator can operate as a standalone browser-based sales tool or exchange information with systems already used by your organisation. The final integration scope depends on the current technical environment and the required workflow.
- Product information and configuration rules
- Internal pricing or quotation logic
- CRM or CPQ workflows
- ERP, order or production handover
- Saved configuration summaries
- Analytics events and usage reporting
We confirm what can be connected after reviewing the relevant systems, data structures and responsibilities.
Frequently asked questions
Who is the B2B sales configurator designed for?
It is designed for manufacturers, distributors and sales networks that sell products with multiple materials, dimensions, components or dependencies through representatives, dealers or showrooms.
Can dealers and internal sales teams use the same solution?
Yes. The same product logic and 3D assets can support multiple user groups. Access, interface and workflow can be adapted to the responsibilities of each group.
Can configurations be used to prepare quotations?
Yes. A saved configuration can provide structured input for quotation preparation. The level of automation depends on the agreed pricing, CRM, CPQ or ERP integration.
Can the configurator work as a standalone tool?
Yes. It can begin as a browser-based standalone experience and later be connected with other systems where that supports the sales process.
What is needed to begin?
We normally need a representative product scope, dimensions, option rules, photos or 3D source files, material information, user roles and details of any required integrations.
Show us how your team sells configurable products
We will review the products, users, sales journey and systems involved, then identify a practical starting scope for your B2B configurator.