Make configurable furniture easier to buy online
A Virtenzo 3D configurator lets customers explore colours, materials, dimensions and product variants directly in your online store. It gives shoppers a clearer view of the product they are building and helps sales teams continue the conversation with a configuration the customer can save and share.
Why configurable products are difficult to sell online
Online shopping is convenient, but customers cannot see and touch furniture before ordering. When a product offers many materials, finishes and dimensions, it can be difficult to imagine the final combination and decide whether it will suit the intended space.
Uncertainty slows decisions
Without a clear visual reference, shoppers may question their preferences and postpone the purchase.
Too many options overwhelm
Long lists of colours, fabrics and sizes are hard to compare when they are presented only as names or small samples.
Expectations may not match
If the delivered product differs from what the customer imagined, the result may be dissatisfaction, an exchange or a return.
A live 3D buying experience
Customers can configure the product in real time and immediately see how their choices affect its appearance. The experience can be tailored to the product logic, available options and sales process of your business.
Real-time personalisation
Let shoppers switch colours, materials, dimensions and variants while viewing the product from different angles.
More informed choices
A clearer representation of the selected combination can help customers understand what they are ordering before they proceed.
A tool for your sales team
The same configurator can support meetings, showrooms and trade fairs. Sales representatives can prepare configurations, share links and use summaries during quotation.
What an end-to-end implementation can include
- Analysis of the product, variants and customer journey
- Preparation or optimisation of 3D models and materials
- Configuration logic for dimensions, finishes and accessories
- Visual adaptation to your brand and online store
- Embedding on a product page or a dedicated web page
- Connections with pricing, cart, orders and analytics where applicable
- Technical documentation, launch support and further development
The final scope depends on the number of products and options, the quality of available source materials, the required integrations and the way the configurator will be used by customers and sales teams.
Additional ways to present your products
Visualisations and animation
Photorealistic product assets for catalogues, presentations, advertising and digital campaigns.
Virtual showrooms
Interactive digital spaces that help customers explore a collection or product range online.
Showroom kiosks
Touchscreen experiences for retail locations, showrooms and trade fairs, using the same product logic and visual assets.
Frequently asked questions
Can the configurator work with our existing online store?
Yes. The integration scope is adapted to the store platform, product structure, pricing logic, cart and order process. We confirm the available options after reviewing the current setup.
How much work is required from our IT team?
Virtenzo handles the agreed technical implementation. Your team normally provides access, product information, source materials and decisions needed to configure and approve the solution.
Can pricing and analytics be connected?
Where supported by the store and agreed in scope, the configurator can exchange pricing information, pass selections to the cart or order process and send interaction events to Google Analytics.
What materials are needed to begin?
We usually need a product list, dimensions, photos or reference models, available colours and materials, configuration rules and information about required integrations.
Show customers the product before they order
Discuss your product range, store integration and the most practical starting scope with our team.