Help customers see custom furniture before it is made
A Virtenzo 3D configurator gives customers a clear, interactive view of made-to-order furniture before production begins. They can select wood, finishes, fabrics and dimensions, review the result in 3D and send the completed configuration as a structured quotation request.
This solution is best suited to manufacturers with a repeatable product range, an active sales team or a regular online sales channel. It is not designed for isolated, completely unique one-off commissions.
Why selling made-to-order furniture can be difficult
The product does not exist yet
Customers cannot see how a selected wood species, finish or fabric will work in their interior before the furniture is produced. That uncertainty can delay the decision or stop the enquiry altogether.
Consultations take too long
Every change of dimension, colour or material can trigger another round of emails, calls, sketches and revisions. This consumes the sales team’s time and extends the buying process.
Misunderstandings reduce margin
A difference between what the customer imagined and what was produced may result in complaints, alterations and dissatisfaction—affecting both margin and reputation.
Easy integration with minimal IT involvement
A straightforward implementation
Virtenzo handles the agreed implementation scope so your team can concentrate on products, customers and commercial decisions rather than technical configuration.
Works with your website or store
The configurator can be integrated with leading e-commerce platforms or embedded on an existing website. Depending on the project, it can connect with pricing, enquiry forms, orders and Google Analytics.
Available in the browser
Customers do not need to install an application. The configurator can be used on desktop, tablet and smartphone through a modern web browser.
30-day pilot: test the configurator on a controlled scope
- Up to 3 products and up to 10 materials per product
- Analytics and marketing integrations
- First year of 3D platform hosting included, with a copy available if the service is discontinued
- AR option for three configurations
- Delivery within 30 days after all required materials are received
If you already have a website or online store
We can place the configurator on an existing product page or subpage and adapt its appearance to the current website or store.
If you do not have a suitable website
We can prepare a dedicated page with the configurator, informational sections, contact details and an enquiry form for the configured product.
The pilot scope is a starting point. The final implementation scope depends on the number of models and variants, quality of source materials and required integrations.
What a full implementation can include
- End-to-end implementation managed by Virtenzo
- Visual adaptation to your brand and website style
- 3D models, materials and product configuration logic
- Integration with a website or store, including pricing, enquiries or orders where required
- Google Analytics integration
- Technical documentation and support
A standard delivery model is available. Alternative partnership terms can be discussed individually and may cover agreed analytics access, a small Virtenzo attribution link, permission to present the project as a case study and an NDA defining confidentiality.
Additional services
Photorealistic visualisation and animation
High-quality product assets for catalogues, advertising, presentations and marketing campaigns—either as part of the configurator or as a separate service.
Touchscreen kiosks
Interactive product discovery for showrooms and trade fairs, allowing customers to explore configurations and variants at the point of sale.
E-commerce and IT consulting
Practical support in planning the digital sales experience, integrations and technical approach around the project.
Frequently asked questions
What products are a good fit for this solution?
Products with repeatable construction and selectable dimensions, materials, finishes or accessories are the best fit. The solution is not intended for isolated projects where every item is designed completely from scratch.
Can customers send a completed configuration as an enquiry?
Yes. The selected options can be passed to an enquiry form so your sales team receives a clearer brief for pricing and follow-up.
Do we need an online store?
No. The configurator can be embedded on an existing website or delivered on a dedicated page with information, contact details and an enquiry form.
What materials are needed to start?
We normally need product dimensions, photos or reference models, available woods, finishes, fabrics and accessories, plus the rules that determine which options can be combined.
Show the customer what you can build
Discuss your products, available options and the most practical first implementation with our team.